Our marketing services

"Without a well thought out marketing strategy, a company is lost. Company success can only be guaranteed if such a strategy is correctly defined, fully adhered to and successfully implemented throughout the whole organisation."

There are two distinctly different parts to marketing, from the company perspective and the product/service perspective:

1) A "marketing oriented" company is one where the marketing or 'customer' concept holds the company together, like an adhesive. The concept of both internal and external customers is implemented throughout the company and ensures optimised processes between all job functions.

2) The second area of marketing, "product oriented marketing" can be split into two parts:

a) Sales development, where the marketing strategy of the "four P's" (Product, Price, Place and Promotion) is implemented to ensure the necessary sales of the company's existing products, according to the requirements of the company's business plan.

b) Product marketing, which is responsible for the company's marketing strategy, defining both the requirements and expectations of the company's current products and services as well as the necessary new products and services for the future, required to meet the company's future goals as summarised in the company's business plan.

Our Marketing Services address both your internal and external processes, ensuring correctly defined job functions and customer requirements.

We can also ensure that your company business plan fits with your mission statement and that it clearly defines your company's short and long term product requirements.

We are also able to ensure that your sales development strategy is both effective and maximising your current product/service offering.

NB Our Marketing Services are covered by The Gosling Group's No Gain, No Drain money-back guarantee.